How Two Committed Conservationists Revitalized a River With Beer

The winding peaks and troughs of Arizona’s Verde Valley, weaving through jagged ochre mountains, dreamy cactus-clad deserts and deep volcanic canyons, make up some of the most iconic images of the American West. For thousands of years, the valley has been home to both the Verde River, one of Arizona’s only perennial wild rivers, and to Indigenous communities from the ancient Sinagua and Hohokam peoples to present-day tribes including the Yavapai, Hopi, Apache and Zuni. It is also home to 270 species of birds, 94 species of mammals and 76 species of native amphibians and reptiles. All this makes the Verde River key to the history, culture and ecosystem of central Arizona. 

The human pressures on the river’s resources have come about through a combination of the valley as attractive farmland, significant urban growth and an influx of tourists wanting to hike, boat, bike and bird-watch. The population of Phoenix, which relies on water from a combination of the Verde and Colorado rivers, has grown to 4.75 million in 2024 from 221,000 in 1950, now the fifth largest city in the US, while climate change and agricultural demands have placed additional pressure on the river’s supply. 

Global environmental nonprofit The Nature Conservancy has been working on the Verde River for more than 50 years, and as the issue of low water flow became increasingly critical about 15 years ago, it began working with local communities to effect change and save water. This was the launch of Sinagua Malt, Arizona’s first malt house, a Certified B Corp public benefit corporation, which works by incentivizing farmers to transition from water-intensive summer crops such as corn and alfalfa to barley, by providing them with a stable market and offering local breweries and distilleries the opportunity to use locally sourced malt. This measure has saved more than 725 million gallons of Verde River water between 2016 and 2023, according to data from The Nature Conservancy—or more than 50 gallons per pint of beer.

Kim Schonek and Chip Norton inside the Singua Malt malt house. Photography by Justin Brummer.

Barley to the rescue

It was a 2015 meeting between The Nature Conservancy’s Kim Schonek and the Verde Conservation District’s Chip Norton that resulted in the game-changing plan to conserve the Verde River flow. The idea for Sinagua Malt came about through Schonek’s and Norton’s shared goals, approached from different perspectives. For Schonek, the key objective was elevating flows in the river, along with protecting farmland and ensuring its viability. Having tried fallowing agreements, where farmers were paid not to farm, and drip irrigation, which was hard for farmers to manage in large areas, they needed a new initiative. “We were also looking for a crop that would still be profitable while using significantly less water in the area—and barley was an obvious choice,” explains Schonek. 

Barley is planted in January and February, so it receives a lot of water from the winter rains as it irrigates. It dries out through May and is harvested in June, when the river is at its lowest. Conversely, alfalfa or corn need one foot of water per acre of irrigation during June, which places a significant burden on the river. 

Norton came to the issue of water flow through his work on habitat preservation in the Verde. During this time, Schonek and Norton had both built strong relationships with local farmers, and they were able to convince nearby Hauser Farms to take part. 

The initial test batch of 15 acres of Harrington two-row malt barley was planted and harvested in 2016, but it had to be sent to Austin for malting, as there were no malting houses in Arizona. When the returning malt was tested by local breweries, including Arizona Wilderness and Sedona Brewing, and found to be of saleable, usable quality, Norton and Schonek were left with a conundrum: The transportation costs and environmental impact of sending their barley all the way to Central Texas negated any savings for local farmers and brewers, as well as some of the benefit to the river. They needed to malt closer to the source, and the only way to do that was to build their own malt house.

Chip Norton with some of the barley now grown along the Verde River. Photography submitted. Photography by Justin Brummer.

Learn by doing

“It worked because Chip didn’t expect anyone else to do stuff—he just jumped in and did it. He was willing to be the guy to make it happen,” says Schonek. Norton came out of retirement to start the business. His background as a project manager in water and wastewater plant construction came in handy. “I had a great deal of experience with automated process equipment in my previous career, but I knew nothing about farming or grain processing,” he says. “My training as a maltster was essentially being thrown in the lake and learning to swim. It has been a steep learning curve.” 

After researching technique and recipes through various resources, including the equipment manufacturer and the Craft Maltsters Guild, Norton “just started doing it.” Although Norton says his first batch was “the easiest I’ve ever made,” it wasn’t long before the realities of running a malt house single-handedly set in. “Malting needs cool weather, and there was no air conditioning, which was very challenging in the summer as it was 95 degrees inside—I had to go and buy blocks of ice to throw in the steep water by hand to keep things cool,” he says. There was also a great deal to learn, and batches didn’t always go to plan. Norton says he “learned the correlation between fields that didn’t yield well by quality of barley, so good communication with farmers was crucial. I didn’t have a mentor so I had to self teach—so we learned which fields not to harvest, what techniques gave the best consistency of quality and, over time, we’re making good malt on a small pilot scale.”

Photography by Justin Brummer.

Communication is key

Schonek emphasizes the importance of Norton’s persistence but also of strong communication and integrated goals shared between herself and Norton, the farmers and the brewers. “The brewers’ willingness to try malt that maybe wasn’t the greatest was critical,” she says. Sinagua’s stable of three to four breweries kept them at full capacity, until additional investors funded a new malthouse, which has scaled up production to 1,700 tons from 150 tons per year. Sinagua is now operating at a capacity where it is looking for new farms and new breweries and distilleries to work with. 

The Nature Conservancy measures the change in the Verde River watershed by evaluating the change in crop and how much water each crop uses. It compares the volume of water used to grow barley to that which alfalfa and corn require per acre to see the savings. Measurements are taken during the summer months when the river is at its lowest ebb, and the pair estimates that its initiative has saved 725 million gallons of water. They’ve been able to grow to 610 acres this year from 95 acres of barley produced in 2016. Sinagua Malt now works with five farms, including Hauser, the Yavapai-Apache Nation’s Cloverleaf Ranch and the Salt River Pima-Maricopa Indian Community’s Hatler Farm. They estimate they will be able to supply upwards of 25 local breweries and distilleries by the end of 2024.

Schonek says there has definitely been more water in the last few years. “You can go boating again now,” she says, “and we expect the impact on the river to at least triple with the new production facility.”

“It’s a dream come true to have such a meaningful impact on the river flow,” says Norton. However, the pair is keen to highlight that there were things they could have done differently along the way and things that have been essential to making the project work. 

“Looking back, one more year of assessment before launching would have been beneficial,” says Norton. They both emphasize that you can’t second-guess the future, but that thorough planning, communication and responsibility are essential when working with multiple partners. “It is critical to listen to agricultural partners and understand what their options are—and to have partners who are on board with shared goals and willing to take some level of risk but also help them manage that risk,” says Schonek. The Nature Conservancy initially helped farmers manage the risk by offering compensation for failed batches, although this has now ceased. It also played an integral role in getting investment from donors, a process by which both Norton and Schonek had to present the venture as practical and profitable. The pair emphasizes goal alignment with other complementary initiatives, such as Friends of the Verde River’s Verde River Exchange Water Offset Program, to which Sinagua contributes, and The Nature Conservancy’s work on eliminating waste in water conveyance and ground water management to ensure the best possible outcomes. 

When it comes to solving the kind of social and environmental issue that the Verde River flow raised, persistence is the key for Norton. “To achieve results, you have to keep plugging away and not quit—things don’t fall in your lap,” he says. Schonek puts creative problem-solving at the forefront. “We can’t just do what we did last year or what we did a decade ago. We must learn from what we’ve done, scale up and invest in better infrastructure,” she says, highlighting the need for greater funding and policy work across the board.